Anablue is built upon the timeless wisdom of Moroccan ingredients, handed down through generations, and enriched by modern science. We develop our products with the philosophy of 'low maintenance, high expectations'. Quality doesn't just take time, it takes generations.
MEET OUR FOUNDER, LAUREN PEREZ WALTZER
An LA-based creative, entrepreneur, and the proud founder of Anablue, a haircare company. My journey started in fashion, where I spent a decade consulting for renowned brands like Alo and Good American. But my true passion has always been in hair. Through Anablue, I'm channeling my unique perspective and natural ingredient know-how into the hair care realm.
Growing up in a Moroccan family, I've been immersed in the vibrant traditions of my heritage. Regular shipments of amazing oils, like argan and prickly pear seed oil from Morocco arrived at our doorstep, sparking years of experimentation. These experiences gave me a firsthand understanding of their incredible benefits for hair and skin. I became known amongst my friendship group for mixing these amazing hair oils together in my own home and sharing these formulas with them to use. Today, we're combining the power of these natural wonders with my team's expertise to create iconic products that simplify daily routines with high quality formulas.
Guided by generations of wisdom, informed by a global perspective, and fueled by an entrepreneurial spirit, I can't wait for you to try what we have created for Anablue.
OUR MOROCCAN HERITAGE
Anablue's heritage is woven into the very fabric of our brand. Born from a Moroccan lineage rich in traditions and beauty rituals passed down through generations, our journey is an homage to the timeless wisdom of our ancestors.
Morocco, a land of breathtaking landscapes and vibrant culture, is the heart of our inspiration. From the arid Atlas Mountains to the bustling markets of Marrakech, every corner of this enchanting country has left an indelible mark on our understanding of hair care.
We're on a mission to share the magic of Moroccan ingredients and rituals, modernized through science, with the world. Anablue is a celebration of authenticity, heritage, and the transformative power of natural beauty secrets, meticulously crafted to honor our roots while ushering in a new era of self-care.